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1. 1.

   
   
   
   Advertising, Alcohol Consumption, and Abuse: A Worldwide Survey » Read Now

   by Joseph C. Fisher. 200 pgs.

   Collections: Entire Library

   An advertising executive and sociologist who has studied alcoholism at length analyzes worldwide theoretical and empirical studies on the relationship between mass media and advertising and alcohol consumption and abuse. Dr. Fisher pulls together findings from content analyses, experiments...

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   An advertising executive and sociologist who has studied alcoholism at length analyzes worldwide theoretical and empirical studies on the relationship between mass media and advertising and alcohol consumption and abuse. Dr. Fisher pulls together findings from content analyses, experiments, quasi-experiments, econometric studies, and evaluations of advertising restrictions and warning labels to determine how advertising works and affects human behavior.

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   Effects of Cautionary Messages and Vulnerability Factors on Viewers' Perceptions of Alcohol Advertisements, in Journal of Studies on Alcohol » Read Now

   by Thomas F. Babor, Dwayne C. Proctor, Ziming Xuan. 8 pgs.

   Collections: Psychology, Entire Library
   
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   Broadcast Advertising and U.S. Demand for Alcoholic Beverages, in Southern Economic Journal » Read Now

   by Jon P. Nelson. 17 pgs.

   Collections: Entire Library
   
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   Media, Product Differences and Seasonality in Alcohol Advertising in 1997, in Journal of Studies on Alcohol » Read Now

   by Fran Fleming Milici, Elizabeth W. Mitchell, Dwayne C.B. Proctor, Leslie B. Snyder. 11 pgs.

   Collections: Psychology, Entire Library
   
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   Image Advertisements for Alcohol Products: Is Their Appeal Associated with Adolescents' Intention to Consume Alcohol?, in Adolescence » Read Now

   by Kathleen J. Kelly, Ruth W. Edwards. 32 pgs.

   Collections: Education, Psychology, Entire Library
   
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   The Role of Mass Media Campaigns in Reducing High-Risk Drinking among College Students, in Journal of Studies on Alcohol » Read Now

   by William Dejong. 11 pgs.

   Collections: Psychology, Entire Library
   
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   Alcohol Advertising and Youth, in Journal of Studies on Alcohol » Read Now

   by Henry Saffer. 9 pgs.

   Collections: Psychology, Entire Library
   
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   Male Adolescents' Reactions to TV Beer Advertisements: The Effects of Sports Content and Programming Context, in Journal of Studies on Alcohol » Read Now

   by Michael D. Slater, Donna Rouner, Kevin Murphy, Frederick Beauvais, James Van Leuven, Melanie Domenech Rodriguez. 9 pgs.

   Collections: Psychology, Entire Library
   
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   Alcohol and Cigarette Advertising on Billboards: Targeting with Social Cues, in Health Communication » Read Now

   by Caroline Schooler. 21 pgs.

   Collections: Entire Library
   
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    Prevention and Societal Impact of Drug and Alcohol Abuse (Chap. 14 "Media Influence") » Read Now

    by Robert T. Ammerman. 430 pgs.

    Collections: Psychology, Entire Library
    
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    Marketing Madness: A Survival Guide for a Consumer Society (Discussion of alcohol advertising begins on p. 134) » Read Now

    by Michael F. Jacobson, Laurie Ann Mazur. 260 pgs.

    Collections: Entire Library
    
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    The Relationship of Perceived Beer Ad and PSA Quality to High School Students' Alcohol-Related Beliefs and Behaviors, in Journal of Broadcasting & Electronic Media » Read Now

    by Bruce E. Pinkleton, Erica Weintraub Austin, Yuki Fujioka. 23 pgs.

    Collections: Entire Library