Prescription Drug Advertising

Selected full-text books and articles on this topic

Consumer-Directed Prescription Drug Advertising: Effects on Public Health
Holtz, William E.
Journal of Law and Health, Vol. 13, No. 2, Summer 1998
The New Medicines: How Drugs Are Created, Approved, Marketed, and Sold
Bernice Schacter.
Praeger, 2006
Instead of Regulation: Alternatives to Federal Regulatory Agencies
Robert W. Poole Jr.
Lexington Books, 1982
Librarian’s tip: "Federal Drug Regulation: Legislative Landmarks" begins on p. 243
Lies, Damn Lies, and Misleading Advertising: The Role of Consumer Surveys in the Wake of Mead Johnson V. Abbott Labs
Edman, Thomas W.
William and Mary Law Review, Vol. 43, No. 1, October 2001
Consumer Perceptions of Health Claims in Advertisements and on Food Labels
Mazis, Michael B.; Raymond, Mary Anne.
The Journal of Consumer Affairs, Vol. 31, No. 1, Summer 1997
PEER-REVIEWED PERIODICAL
Peer-reviewed publications on Questia are publications containing articles which were subject to evaluation for accuracy and substance by professional peers of the article's author(s).
The Learned Intermediary Doctrine and Patient Package Inserts: A Balanced Approach to Preventing Drug-Related Injury
Paytash, Catherine A.
Stanford Law Review, Vol. 51, No. 5, May 1999
A Cognitive Psychology of Mass Communication
Richard Jackson Harris.
Lawrence Erlbaum Associates, 2004 (4th edition)
Librarian’s tip: "Prescription Drug Advertising" begins on p. 122
Gendered Moods: Psychotropics and Society
Elizabeth Ettorre; Elianne Riska.
Routledge, 1995
Librarian’s tip: Chap. 5 "Advertising as a Representation of Gendered Moods"
Medicare and Prescription Drugs: Prospects for Reform
Gorin, Stephen H.
Health and Social Work, Vol. 26, No. 2, May 2001
PEER-REVIEWED PERIODICAL
Peer-reviewed publications on Questia are publications containing articles which were subject to evaluation for accuracy and substance by professional peers of the article's author(s).
Commercial Speech in the Law of the European Union: Lessons for the United States?
Rich, J. Steven.
Federal Communications Law Journal, Vol. 51, No. 1, December 1998
A Dual-Stage View of the Consumer Goods Economy
Steiner, Robert L.
Journal of Economic Issues, Vol. 35, No. 1, March 2001
Corporate First Amendment Rights and the SEC
Nicholas Wolfson.
Quorum Books, 1990
Librarian’s tip: Chap. 1 "Commercial Speech Doctrine"
Media Effects: Advances in Theory and Research
Jennings Bryant; Dolf Zillmann.
Lawrence Erlbaum Associates, 2002 (2nd edition)
Librarian’s tip: "Commercial Product Advertising" begins on p.45
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