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Consumer Behavior



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Consumer Behavior

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    Consumer Behavior and Energy Policy: An International Perspective
    by Peter Ester, George Gaskell, Bernward Joerges, Bruno LaPillonne, Cees Midden, Eric Monnier, Louis Puiseux. 350 pgs.


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    Customer Loyalty: How to Earn It, How to Keep It
    by Jill Griffin, Robert T. Herres. 254 pgs.


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    Lifestyle Market Segmentation
    by Ronald D. Michman. 220 pgs.


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    The Maturing Marketplace: Buying Habits of Baby Boomers and Their Parents
    by Euehun Lee, Anil Mathur, George P. Moschis, Jennifer Strautman. 303 pgs.


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    Contemporary Consumption Rituals: A Research Anthology
    by Tina M. Lowrey, Cele C. Otnes. 332 pgs.


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