Nashville NIE Project Links Tennessee, Japan

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Nashville NIE project links Tennessee, Japan

Newspaper in Education is helping to bridge the culture gap between Tennesseeans and the Japanese, who are increasingly investing in the Volunteer State.

With funding from Toshiba International Foundation and the organization Tennessee-Japan: Friends in Commerce, the Newspaper in Education department of The Tennessean of Nashville has produced a tabloid, "Tennessee & Japan: Working Together Toward a New Century," aimed at high school students.

Working Together was distributed to about 57,000 high school students throughout the state, said Susan Thomas, marketing director for the Tennessean.

"We have a long history of business relationships between our state and Japan," Thomas said. "There's a lot of trade, commerce, joint ownership."

Some 95 Japanese companies locate facilities in Tennessee now, employing more than 18,000 workers.

Toshiba, the big consumer electronics firm, in particular had been interested for some time in projects that would aid in developing mutual understanding between the two disparate cultures, Thomas said.

The actual idea for an NIE tabloid came from a Washington-based public relations firm, she added. …