The Real World of Adjunct and Temporary Faculty in Higher Education

Article excerpt

A number of years ago, I saw a small ad in the American Marketing Association (AMA) newsletter looking for members of the pharmaceutical-business community who were qualified to serve as adjunct faculty to staff a new Pharmaceutical Executive MBA program. Soon I was teaching two courses on Qualitative and Quantitative Marketing Research Methods. The emphasis in my courses and all others was to provide a "real world" perspective that combines pedagogical rigor with content informed by aspects of current business practices in pharmaceutical companies.

Since 1990, the program has thrived and grown. A recent return on investment (ROI) analysis done by one of the largest pharmaceutical companies in the world revealed a four-dollar return on every dollar invested in tuition for pursuing the MBA degree offered by the program. This ROI determination is important because the program's tuition is typically 100 percent reimbursed by the business where the students work.

The year before I joined the St. Joseph's University Executive MBA program as an adjunct faculty member, I got a call from Professor Mike Etzel at the Mendoza College of Business at the University of Notre Dame. Professor Etzel runs the AMA School of Marketing Research that is jointly sponsored by the AMA and the College. …