GuideStar Research/communication Metrics That Matter: The Collaborative Deep Dialog[SM] Audit from GuideStar Research

Article excerpt

When turn-around CEO Richard Lindenmuth was brought in to rescue a troubled company, he "had to make fast decisions and get to the bottom of things quickly." What makes Lindenmuth's success story of interest to communication professionals? Of the few careful investments Lindenmuth chose to make on the front-end of his work there was the decision to partner with GuideStar Research to conduct a company-wide Collaborative Deep Dialog[SM] Audit.

Deep Dialog[SM], developed by Dr. Howard V. Perlmutter (Emeritus Professor, The Wharton School, University of Pennsylvania), is a unique measurement and diagnostic system, statistically proven to determine the quality, health, and productivity of an organization's most important business relationships. Deep Dialog[SM] scores are analyzed against the findings in a normative database of more than 30,000 cases worldwide. Deep Dialog[SM] Audit scores are available to clients 24x7 in GuideStar's Online Reporting Center.

In this case, Lindenmuth required a quick assessment of the strength of the relationships across the company's international operations in North America, Latin America, Europe, Asia, and Australia. …