Marketing Mix: We'll Call You - Tate Modern

Article excerpt

The gallery has installed five slides as part of an exhibition; will they be too fast and scary for the apple of Mix's eye?

Tate Modern Good afternoon, Tate Modern.

Mktg I read you've installed a giant slide and I wanted to find out whether it's suitable for my 10-year-old.

Tate Modern It's a free installation but tickets need to be booked when you get here, not in advance. You need to go to the ticket desk when you arrive. There are some height restrictions, but not age restrictions.

Mktg What is the height restriction?

Tate Modern There are several different floors of slides and the height restrictions get more stringent the higher the level. For the level two slides, your child needs to be 90cm tall - about 2ft 9in. For the level three slide, children need to be 1.1m tall - about 3ft 7in. And for the level four and five slides, you child needs to be over 1.4m, which is 4ft 7in. The two slides on level two aren't ticketed, but the rest do need to be booked.

Mktg How fast are they?

Tate Modern The lower ones are fairly slow, but the longest one, from level five, takes about 12 seconds to get down.

Mktg Quite fast, then?

Tate Modern Yes, that one is quite fast, but you do slow down considerably toward the end. …