Customer Publishing: Customer Publishing Leagues

Article excerpt

This year's table reveals a solid performance from the industry, as its agencies transform themselves into branded content experts.

Customer publishing agencies are weathering the recession well, so far The value of the sector is likely to reach pounds 1.1bn by 2012 - 15% up on 2008, according to Mintel.

The upward curve is due to the fact that more brands want to engage their customers in relevant conversations. Yet publishers cannot rest on their laurels. The downturn upped pressure on costs, as brands sought to stretch content across more platforms. As marketers seek even closer relationships with consumers, customer publishers are ideally placed to provide content wherever, whenever and however consumers interact with brands.

TOP CUSTOMER PUBLISHING AGENCIES 1 - 10

Rank Rank Agency            Turnover    Turnover    % Staff Print Online
08   07                         2008        2007  chg         (%)    (%)
                            (pounds)    (pounds)
1    1    John Brown
          Media Group     55,126,465  57,110,446   -3   232    96      4
2    3    Ten Alps
          Communications  44,770,611  39,875,479   12   372    86     14
3    2    Redwood
          Publishing      42,261,254  44,147,656   -4   251    85     15
4    5    Seven Squared   28,241,000  26,636,000    6   189    98      2
5    4    Publicis
          Blueprint       25,070,000  28,526,000  -12    74    80     20
6    6    Redactive
          Media           24,400,000  24,700,000   -1   140    88     12
7    8    Haymarket
          Network         23,400,000  22,100,000    6   120    90     10
8    7    Cedar
          Communications  23,296,666  22,861,589    2    83    99      1
9    n/a  Ink
          Publishing      20,822,000  15,053,738   38   270   100      0
10   9    River
          Publishing      20,400,000  18,600,000   10    85    85     15

Information was collated by Marketing by sending a form to each agency
directly. Marketing takes care to publish accurate company data, but
cannot be held responsible for any errors or omissions in the leagues
Source: Marketing Customer Publishing Leagues 2009

Rank  Rank  Agency
08    07

1     1     John Brown Media Group

Founded 1987. Privately owned. Chief executive Andrew Hirsch. 94%
consumer, 4% B2B, 2% internal. Clients during this period included: John
Lewis, RBS Group and Orange. APA member. www.johnbrownmedia.com

2     3     Ten Alps Communications

Founded 1970. Subsidiary Ten Alps. Chief executive Adrian Dunleavy. 12%
consumer, 87%, B2B 1% internal. …