Marketing Mole: Who Does Google Think You Are? - Margerie Barbes-Petit, Brand Director, Nina Ricci

Article excerpt

- The first and second results take us to articles on duty-free news websites about the launch of L'Elixir perfume.

- The third pushes to a story about Nina Ricci's 60th birthday on the French-Canadian Elle magazine's website.

- Next is a news story from a beauty industry site covering the Fragrance Foundation France awards ceremony.

- Finally there is a push to an article about perfume-bottle collectors, in which Barbes-Petit is quoted.

Verdict Barbes-Petit has a good and multilingual online presence. She regularly contributes to stories about her brand. Yet she is mostly incidental to these, as Nina Ricci is the focus.

Action She could make more of an impact as an individual by commenting more often on stories with a wider scope and contributing opinion pieces to trade publications. She should also set up a LinkedIn profile.

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