By Mukai, Chloe
International Trade Forum , No. 3
Created for Italy's largest retail chain, Coop, Africa Community Projects (ACP) was set up in 2008 by ITC's Ethical Fashion Programme. With ITC working as an intermediary, the project connects thousands of marginalized artisans to international markets through partnerships with high-end fashion houses and distributors.
ACP's first order for Coop, the Africa Community Bags, was a series of simple hand-crafted cotton tote bags made by disadvantaged communities in East Africa. The bags were embellished in nine different styles using the skills of the local artisans: crochet flowers, Masai beads, bone buttons and recycled materials.
When Coop received their first order of 300,000 bags from ACP, they were surprised at the extremely low non=conformity rate of only 2%, which is low in comparison to industry standards.
'That's less than what our factories in China deliver,' said Francesca Gatteschi, Head Buyer of Unicoop Firenze (Italy).
The low non-conformity rate was the result of strict quality control systems put in place by the ACP.
To operate effectively, the programme developed the 'Hub'--a large workshop located in Nairobi's industrial area that also serves as a product development centre, storage space and regional headquarters for ACP projects.
Every order dispatched from the Hub in Africa to Europe was meticulously measured with quality control integrated holistically into the entire production process. Some production lines in Kenya and Uganda were required to pass six stages of quality control. The positive results of this demonstrate that an effective quality control system can be adapted anywhere, even in impoverished rural areas, to deliver goods that meet strict international standards.
Needless to say, ensuring that 300,000 white cotton totes 100% made in Africa match the standards required for distribution in mainstream Italian outlets had its challenges. For a start, keeping the goods clean between the muddy rainy season and the dusty dry season was a priority, especially as the bags were transported from place to place in true African style - on the back of buses, trucks and bikes. …