You Live and You Learn: Sir John Hegarty, Co-Founder of Advertising Agency BBH

Article excerpt

I hated school until I was 14. Then I had this great history teacher. He made me feel that learning was fun, it was an adventure.

I am often dismayed by the quality of advertising now. It always demanded to be taken more seriously, and now it is. But I'm not sure that's to its benefit. The jury's out.

It's very difficult training somebody to be creative. We're all creative, it's just some of us make a living out of it.

I don't envy others. I always say to people, never be in awe of others - respect them, but never be in awe. It's dangerous.

Becoming a father was frightening. I was 27 and suddenly responsible for this human being. You read about people who work too hard and never see their children, but I made sure that didn't happen.

People thought I was mad when I came up with Flat Eric. We were looking for a new Levi's hero and I came back and said I want this fluffy yellow puppet. It took me three goes to sell it to the client.

Mad Men isn't really about advertising. It's a TV show about when the US was at its zenith, yet everyone was unhappy. …