Cover Story: NZ's Most Reputable Organisations - Why Good Leaders Matter; Air New Zealand Is This Year's Hay Group/NZ Management Magazine Most Reputable Organisation. Our Research Says Senior Leadership Is Key. So What, Exactly, Underpins a Good Name?

Article excerpt

Byline: Ruth Le Pla

The criteria that count

Organisations selected in this year's Hay Group/NZ Management magazine survey of Most Reputable Organisations were judged against the following criteria:

* Corporate social responsibility

* Financial performance

* Implementation of strategic objectives

* Innovation

* Operating model

* Organisational structure

* Quality of product or service

* Senior leadership

* Stakeholder relationships

* Vision for the future.

New Zealand's Most Reputable Organisations

MOST REPUTABLE ORGANISATIONS -- OVERALL

2012 Position

Air New Zealand 1

Fonterra 2

Beca 3

2011

Air New Zealand 2

Fonterra 3

Beca 1

2010

Air New Zealand 1

Fonterra 2

Beca 4

MOST REPUTABLE COMPANIES

2012 Position

Air New Zealand 1

Beca 2

Fonterra 3

Fulton Hogan 4

2011

Air New Zealand 2

Beca 1

Fonterra 3

Fulton Hogan -

2010

Air New Zealand 1

Beca 3

Fonterra 2

Fulton Hogan -

MOST REPUTABLE STATE OWNED ENTERPRISES

2012 Position

Kiwibank 1

Mighty River Power 2

Solid Energy 3

Meridian Energy 4

Genesis Energy 5=

Landcorp Farming 5=

2011

Kiwibank 2

Mighty River Power 4=

Solid Energy 1

Meridian Energy 4=

Genesis Energy 6

Landcorp Farming -

2010

Kiwibank 1

Mighty River Power -

Solid Energy 5=

Meridian Energy 4

Genesis Energy 5=

Landcorp Farming -

MOST REPUTABLE GOVERNMENT DEPARTMENTS

2012 Position

NZ Police 1=

Department of Conservation 1=

The Treasury 3

2011

NZ Police 1

Department of Conservation 4=

The Treasury 3

2010

NZ Police 1

Department of Conservation 2

The Treasury 3

MOST REPUTABLE NOT FOR PROFIT ORGANISATIONS

2012 Position

Salvation Army 1

NZ Red Cross 2

St John Ambulance 3

2011

Salvation Army 1

NZ Red Cross 2

St John Ambulance 3

2010

Salvation Army 1

NZ Red Cross -

St John Ambulance -

MOST REPUTABLE PROFESSIONAL SERVICES ORGANISATIONS

2012 Position

PricewaterhouseCoopers 1

Beca 2

Deloitte 3

2011

PricewaterhouseCoopers N/A

Beca N/A

Deloitte N/A

2010

PricewaterhouseCoopers N/A

Beca N/A

Deloitte N/A

How can some organisations weather economic storms better than others? How do some face up to challenges -- even tragedies -- and still have customers, staff and stakeholders stand loyal by their side? What does it take to be trusted by your peers? In short, what underpins good reputation?

Ask Air NZ CEO Rob Fyfe, Beca's Greg Lowe and Fonterra's Theo Spierings. Have a word with Salvation Army commissioner Don Bell or Kiwibank CEO Paul Brock. For they, and a select group of others, head what are considered to be some of New Zealand's most solid organisations.

Their insights lie at the heart of this year's Hay Group/NZ Management magazine Most Reputable Organisations (MRO) survey which year-by-year is building a body of knowledge around reputational prowess in a Kiwi context.

Reputation is a complex blend of multiple parts: hard won and easily ruined. Yet, as our survey reveals, in the current climate three key attributes are underpinning reputation like never before. The organisations topping this year's survey show superior senior leadership, a vision for the future, and excellent product or service quality. …