How the Story Gets Told: Synod Expected to Draw Media

Article excerpt

A VAST MEDIA room, an electronic forum with daily "ezine" bulletins, Web cams and traditional paper press kits are all pieces of the mix that will be offered to help delegates, the media and the general public find their way through the labyrinth of July's General Synod.

Gone this year will be Anglican Video's half hour synod interview programs on Vision TV, a national cable channel, at a savings of $100,000.

Doug Tindal, director of information resources for the Anglican Church of Canada until May 11 when he left for a new position as editor of a faith-based website, acknowledged in an interview that the upcoming General Synod from July 4 to 11 in Waterloo, Ont. may attract more secular media than in past years because of some potentially big news stories.

He listed full communion with the Evangelical Lutheran Church in Canada, the church's precarious financial situation and the unveiling of an ambitious new plan to promote healing and justice with indigenous peoples as stories that could draw more news media to synod.

Mr. Tindal had firmed up plans for media relations at synod by the end of April and he said a new communications officer would be in place in May to run the operation at synod. The Anglican newsroom will be coordinating with the Lutheran newsroom, and there will be links to each other's websites, Mr. Tindal added. (The Lutheran website is www.elcic.ca, the site for the Anglican Church of Canada, www.anglican.ca.)

Rev. Ken Ward, editor of The Lutheran, is in charge of the Lutheran newsroom. There will be a joint news conference featuring the primate, Archbishop Michael Peers, and Lutheran Bishop Telmor Sartison following the Friday, July 6 vote on joint communion, which is expected to pass effortlessly.

Secular television and radio have rarely taken an interest in synod, and Mr. Tindal did not expect that to change this time around. "You have to remember." Mr. Tindal said, "that synod does not have moments of high drama. It is concerned with process and careful listening, so that everybody gets a chance to have their say."

A technical novelty Mr. …