Dallas Morning News Brings Advertising Account In-House

Article excerpt

After a 15-year collaboration, The Dallas Morning News has ended its agency-of-record relationship with DDB Needham Dallas and is taking its advertising account in-house.

The Dallas Morning News executive who decided to cut loose DDB Needham Dallas had resigned from the agency only last August to join the newspaper.

Kate Rose Murphy, vice president/marketing of the Morning News, was director of business development for Teleworks, the agency's corporate video and film production arm.

"It was a bit awkward because I ended our relationship with my old employer," says Murphy, who calls the agency "a great company" that does "great work."

But Murphy, whose own staff includes a creative director, two full-time copy writers, and five full-time graphic designers, discovered the Morning News had available local facilities, particularly television production capabilities, that duplicated those at the agency.

Jake Schroepfer, president of DDB Needham Dallas, says of the paper's recent move, "We are grateful for the long relationship we had with the Morning News and wish them continued success."

The Morning News is owned by A.H. Belo Corp., a diversified media conglomerate with 17 network-affiliated television stations, including WFAA-TV, an ABC affiliate in Dallas/Fort Worth; its cable stations include Texas Cable News Network. …