Survey of Publishing Industry Sheds Light on Content Management

Article excerpt

Really Strategies, Inc. has announced publication of the market study, The [Bracket] Report--Publishers' Adoption of Content Management Systems and Technologies. The focus of the report is content management: how publishers use processes and technology to move content from manuscript to distribution on multiple media platforms. A team of graduate students from the Center for Publishing at New York University cooperated in the execution of the survey.

Results of the study suggest that while there are tools to help publishers streamline work flow and move products to market faster and less expensively, publishers remain skeptical about the ability of commercially available products to meet their needs. Many of the publishers interviewed indicated that they implemented a content management system during the last 1 to 2 years. Most said that their content management systems are "doing what they are supposed to." However, they told the researchers, "we're doing it as we go," or it's time-consuming and may not even work when it's done," and "it must work flawlessly or we're out of business--but our vendor hasn't kept promises regarding upgrades."

The study is the result of comprehensive telephone interviews conducted in March and April by the Center for Publishing with publishers, editorial directors, and chief information officers. Each interview lasted 15 to 30 minutes. All but two questions were multiple choice. …