Magazine article Special Libraries , Vol. 81, No. 4
Thawing the Soviet Information Freeze, Marketing and Maximizing Information Services, and More:
SLA's 1991 Winter Education Conference!
SLA announces the 1991 Winter Education Conference program. Scheduled for January 20-22 in Washington, DC, this year's program promises to be an exciting educational event.
The Conference will offer four half-day workshops, three full-day continuing education courses, and the Management Skills unit of the Middle Management Institute. Other highlights include the Ron Coplen Leadership Address and a humorous tour of the Nation's Capital.
SLA begins the Conference on Sunday, January 20, with two half-day workshops. Alice Sizer Warner, one of SLA's most popular instructors, will offer straightforward guidance and advice for both the potential information entrepreneur and experienced businessperson in "Fee-based Services for the Information Entrepreneur." Participants will learn how to sell and what to charge, the steps involved in business planning and forecasting, how to manage money, and other key aspects of operating an information business. Ms. Warner is a teacher, consultant, and author of two books on information entrepreneuring.
"Maximizing Client Satisfaction," also a half-day workshop, will be taught by Arlene Farber Sirkin, President, the Washington Resource Consulting Group. Critical to the success of any business endeavor, client satisfaction can be an elusive goal. Ms. Sirkin's course will encourage participants to look at how they can maximize current resources and effectively target user needs.
One of the Conference highlights will take place Sunday evening with the presentation of the Ron Coplen Leadership Address. This year's Address will feature Jonathan Halperin, President and founder of FYI: Information Resources for a Changing World. Mr. Halperin will discuss recent political changes in the Soviet Union and Eastern Europe and the resulting effects on the flow of information.
Monday's program will consist of three full-day continuing education courses. In "How to Maximize Resources Through Marketing Planning," Arlene Farber Sirkin will lead participants through the steps of developing a marketing plan. Marketing analysis, research, and the marketing mix will be discussed as participants develop their own marketing strategies. …