By M, John
Black Issues in Higher Education , Vol. 18, No. 3
LAST WORD: A Mission Critical Task: Training African Americans for Institutional Advancement Leadership
One day while resting after my exercise workout, I noticed youngsters around the ages of 5 to 7 carrying tennis rackets as big as their little bodies. Accompanying these children were their parents who appeared to be devoted to their children's achievements related to the game of tennis. This was interesting because the youngsters were on their way to the tennis center of the athletic club to be subjected to the demanding rigors of tennis lessons.
At that moment, the process of educational leadership development training hit home for me. The effort, resources, commitment and energy put into the process of tennis lessons for children, whose tennis rackets were bigger than they were, clearly pointed toward an investment in the future of each child. These parents had positioned their children to become competitive athletes, with the intention that one of these youngsters might become a world-class tennis champion.
In a similar manner, historically Black colleges and universities must be devoted to training their children for leadership in higher education. In doing so, they must position the next generation of institutional advancement officers to become executives.
African Americans and other people of color are not found in significant numbers in the various components of higher education institutional advancement operations at predominantly White institutions. The various components include: public relations, development, major gifts, planned giving, annual fund, corporation and foundation, estates and income planning, alumni affairs and foundation management. The numbers of African American professionals are just as low at HBCUs since these institutions lack the resources to hire robust development staffs who seek philanthropic funding. …