Beaches Expect Boom in Super Bowl Rentals; Coastal Demand Expected to Be High

Article excerpt

Byline: Drew Dixon, Shorelines staff writer

Now that the eyes of the football world are starting to focus on the First Coast as the Super Bowl is headed this way, Beaches area residents' thoughts of leasing out their homes to visiting fans are taking hold.

Many homes, apartments and condominiums throughout the Jacksonville area will go up for rent when Super Bowl XXXIX lands at Alltel Stadium Feb. 6, 2005. But real estate experts at Jacksonville's Beaches and Ponte Vedra Beach are convinced the coastal rentals will reap the biggest rewards when the big game comes to town.

"I think we're going to have more people wanting to rent homes, especially near the Beaches area, because that's near the ocean," said Jacksonville real estate agent Marcia Jawitz.

Jawitz also is a member of the Neptune Beach Planning and Zoning Board and is convinced that the city could lease the most dwellings for fans wanting a place to stay when the Super Bowl comes to town. That's where a lot of property owners are already wanting to lease homes for the big game.

"A lot of people will really want to be in Neptune because Neptune already has a lot of rentals. I just had a guy from Neptune Beach call me who has four properties and he wants to rent them all," Jawitz said.

While Neptune Beach might be rental central, Ponte Vedra Beach is still home to some of the most exclusive homes in the area. There'll be no shortage of rentals there, said Sue Ann Ogden, who owns a real estate company in Ponte Vedra Beach.

"It's been going on for a couple years since we found out the Super Bowl was coming to Jacksonville," Ogden said, noting homes from Ponte Vedra Beach to the Intracoastal West could fetch rental rates from $7,000 to $10,000 during the week of the Super Bowl.

"We probably average five to six calls a day now from people wanting to rent their houses to see if their homes will qualify. We are trying to keep our inventory at the Beaches. We're willing to extend to what's termed the West Beaches [west of the Intracoastal]. We don't want to end up in San Jose and try to manage those rentals that far away," Ogden said.

The Jacksonville Super Bowl Host Committee is trying to centralize all rental information, said spokeswoman Heather Surface. The committee is negotiating with a real estate management company to act as a clearinghouse for the rentals. Information is expected to be added next month(March) to the committee's wWeb site, www.jacksonvillesuperbowl.com.

"It will be different than Houston," Surface said. Houston Super Bowl organizers charged people who wanted to lease their homes a charge or commission for simply applying. Jacksonville will not charge a fee for applying, at least with the committee, although there may be a commission after a home is leased, she said.

While there is no centralized information area on the rentals at the time, property owners interested in leasing out their buildings for the Super Bowl in the Jacksonville area can contact Patrick Duncan, director of lodging and accommodations with the host committee, at his e-mail which is pduncan@jacksonvillesuperbowl. …