Soho Adds More Spice with Sex Museum; LONDON FOLLOWS AMSTERDAM AND PARIS WITH EXHIBITION OF 'REPRODUCTIVE HEALTH'

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Byline: MIRA BAR-HILLEL

NEW York has one, as does Berlin, Madrid and Paris. And Amsterdam has a whole string of them.

Now London is to get its first sex museum - appropriately enough in the heart of Soho.

Permission has been granted by Westminster council for the exhibit in the basement of the Trocadero centre in Piccadilly Circus.

It is described as a "reproductive health and sexuality museum", with facilities including education and exhibition space, an art gallery, cafe and corporate entertainment facilities.

The council has given permission for the museum to be open until 9pm, although the MUSE Corporation, the firm behind the scheme, has now applied for it to be open later.

Bryan Burrough, honorary president of the Soho Society, said local residents were sanguine about the project.

"The sex industry is part of the history of Soho, so on that grounds I suppose it is quite appropriate," he said.

"We did not object to this application because is not our business to censor what people read and do.

"In the past we have often expressed very strong views about sex businesses in the area. But our concern is that they should be regulated and taxed.

"This museum is off the street, and it is not open late. I would much sooner that the whole Trocadero was much more interesting and enticing but unfortunately it is not. …