Local Law Firm to Represent Hollywood Agency; Deal Should Make It Easier for Jacksonville to Attract Motion Picture Industry Business

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Byline: CHRISTOPHER CALNAN

A Jacksonville law firm said Wednesday it is now representing Hollywood's William Morris Agency in Florida.

Ossi, Butler, Najem & Rosario said it will represent William Morris' Miami Beach office and that the arrangement will make it easier to attract motion picture industry business to Jacksonville.

Todd Roobin, head of the city's film and television office, said the enlistment of a Jacksonville firm by William Morris will boost a business that had a $100 million economic impact on the region last year.

"This will only enhance our future activities," he said. "It's a win-win for Jacksonville and it's a win-win for Florida."

One of the firm's senior partners, Michael Ossi, expects the William Morris connection to promote regular movie making in Jacksonville instead of periodically.

"Our focus is to have a consistent flow of films in Jacksonville that would employ a lot of people on an on-going basis," he said. "We want a permanent crew located in Jacksonville. …