Vanilla Bean Licks Competition

Article excerpt

COLES Finest Madagascan Vanilla Bean Ice-Cream has been voted 2010 Dessert of the Year at The Product of the Year Awards held recently.

An independent consumer product award, Product of the Year, asks consumers to vote from selection of new products, based on a set of criteria.

Coles Finest ice-creams are manufactured by a small Melbourne-based operation, Harry and Larry's Ice-Cream. The vanilla ice-cream was ranked number one by consumers for its smooth, creamy texture and quality vanilla bean flavour.

Coles housebrands general manager Amber Collins said the award was testament to the quality of the products available in the Coles Finest range.

"(This award) recognises Coles' drive to develop Housebrand products that provide our customers with real value, quality and innovation," Ms Collins said.

"We worked with Harry and Larry's Ice-Cream to deliver an ice-cream that is better than leading brands. Receiving recognition from consumers and industry leaders validates this," she said.

Harry and Larry's Ice-Cream managing director Lawrence Harris said the company has greatly benefited from its relationship with Coles.

"Supplying to Coles has allowed us to improve and expand. …