First Broker Owned Home Loan Brand Launched

Article excerpt

AUSTRALIA'S first mortgage broker-owned home loan brand has been launched with plans to recruit the cream of the industry and revolutionise the financial services sector by linking brokers to a postcode.

1300 Home Loan has been founded by former Loan Market Executive Director John Kolenda, who will be Managing Director of the new company which has forecast an $8 million annual war chest to market its brokers nationwide.

"1300 Home Loan has the goal of becoming the industry leading network of mortgage professionals in Australia," Mr Kolenda said.

"The best brokers nationwide will benefit from the generation of leads directed to them via a postcode through consumers calling a nationally recognised and easy to remember 1300 number.

"The system will enhance a broker's position in their local market and help them build a true presence through a significant ongoing marketing campaign."

Mr Kolenda said the 1300 Home Loan brand was exclusive to brokers on a postcode basis and was supported by the 1300 Home Loan marketing, individual broker promotion, a website and a host of other support material.

"We are a revolutionary lead generation service for mortgage brokers and we are independent of aggregator affiliation," he said.

Mr Kolenda said brokers who join the brand pay for exclusive access to leads to a particular postcode.

"Consumers call one, easy to remember phone number: 1300 Home Loan," he said.

"Calls are answered by a real person and then routed to the broker who has exclusivity to the postcode where the call originates from. Both new enquiries and existing customer calls are routed simultaneously to the broker's mobile, office, home and answering service numbers. …