Online Access to Products Pays for You

Article excerpt

Byline: JUDY REYNOLDS 10X Co The Business X-Factor

THINK of any product or service that you've purchased in the past month. Now take a moment to reflect whether it would have been possible to purchase that product or service online. No? Would it have been possible to buy part of it online or make the booking or start the process online? If not in Australia, elsewhere in the world?

Of course, in almost all cases, the answer is YES Co that product or service is accessible online. That means that if your business products or services aren't online you may be missing out on a potentially lucrative market.

The good news is that virtually all product-based businesses easily benefit from an online store, and most service-based business benefit from an online presence and online sales (whether sales of the actual service or a related product).

Examples of businesses that should be online include:

retail stores

chemists

stationery companies

office furniture retailers

book stores

publishers

printers

restaurants

wholesalers.

Having an online payment facility will not only help you increase sales, but it also helps you generate more leads and attract more customers, regardless of where they live. In fact, because online sales capture email addresses and other contact details, they are a fantastic method of building your prospect database.

Creating a client database means you can easily market new products or services and employ up-selling strategies post-purchase. For example, a professional services business might sell a report for $29.95 online (commonly referred to as the "front end") which they then follow up with further value-adds and later a recommendation to engage their full services (known as the "back end").

Tips for getting your online site started:

1. A website Co some companies have complete ecommerce shopping carts on their sites where people can click an item from an online catalogue and add to their shopping cart. …