Success in 2012 Depends on Purposeful Planning

Article excerpt

Allan Johnson

of exceler8

(allan.j@

exceler8.com.au)

DO you want 2012 to be a cracker of a year for your business?

One of the best things you can do for your business is to identify and overcome the factors which limit success. I find that many businesses are held back by some relatively minor issues which can have a massive impact on the overall performance of the business. By eliminating each of these issues in a systematic way, you'll soon notice the change a often without a major disturbance to your business.

At exceler8, we focus on three main areas of business a planning, PR and performance. Over the next three columns, we will address the typical bottlenecks (or limiting factors) that can hold your business back in each of these areas a starting with planning.

Before we dive in, let's acknowledge the biggest potential bottleneck in your business a YOU.

You (the small business owner) undoubtedly influence the operation of your business the most, so in many cases you need to adopt the afind it, fix it and get out of the waya mantra. To use any other process will mean that you must keep revisiting problems, and of course, you don't have time to do that!

To be in a position to adopt this mantra, you and your team need to have a clear vision of where your business is heading a and the best way to do this is with a formalised business planning process. There are three main elements within a successful business plan:

Strategy

You need to start at the strategic level, and clarify the purpose of the business and the specific strategies you will use to achieve that purpose. …