FirmDecisions Deal a Success; LAW Iain Laing ? 0191 201 6429 ? Iain.Laing@ncjmedia.Co.UK

Article excerpt

LAW firm Watson Burton has acted for shareholders of global marketing auditor FirmDecisions ASJP Group Limited in relation to the sale of the company to UK listed firm Ebiquity.

FirmDecisions is the largest independent global media and marketing compliance business providing advertising and production auditing services to brand-owners, including compliance audits, compensation audits, exit audits and contract advice. With offices in London, Berlin, New York, Brazil, Madrid, Australia, Singapore and Hong Kong, FirmDecisions has a genuine international presence, ensuring a global service for global advertisers.

Watson Burton's corporate group led the cross departmental team in advising the shareholders of FirmDecisions on all aspects of UK law related to the sale of the company.

This involved negotiating the sale documentation and co-ordinating shareholders based across the world. Corporate partner Robin Adams led the team with assistance from corporate trainee solicitor William Mc-Cullough, real estate associate Michael Shuker and employment solicitor Helen Scott.

Adams said: "FirmDecisions and Ebiquity are leading players within the field and completion of the deal will allow FirmDecisions and Ebiquity to consolidate and build both brands."

Stephen Broderick, CEO of FirmDecisions, said: "FirmDecisions has established a leadership position in the market for financial compliance in media, creative and marketing. …