Tulsa-Based Nonni's Food Co. Redesigns Old London Product Line Packaging

Article excerpt

Nonni's Food Co. has redesigned its Old London product line packaging with a more contemporary look that also improves its display capabilities.

The Web site www.oldlondonfoods.com also received a makeover in this marketing effort to not only better educate consumers on the product's quality and health benefits, but also to encourage users to submit and share recipes.

To both, Tulsa-based Nonni's has added recipes for using Old London foods as light snacks and on-the-go meals, all to help consumers think of the products in new ways - attracting new buyers to augment its strong existing clientele.

"Our products are very on-trend with the way people are eating today," said Chris Gunsch, Old London's group marketing manager. "They're not necessarily a diet food, but people will substitute it for a diet food. The crunch is very appealing and filling without getting stuffed."

Old London's new photography and package colors capture these qualities and the versatility of their usage, he said. Gunsch could not disclose the packaging development cost.

"We've always been told that the product was very on-trend and contemporary, the packaging wasn't," he said. "Now it is."

Gunsch said the new graphics allow the product boxes to stand upright or on their sides, providing greater display flexibility. …