Cella Cleans Up with Northern Spur

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BONANZA: Our town's Charles Cella (Southern Real Estate & Financial Co.) walked away from the Breeders' Cup Turf race last Saturday at New York's Belmont Park with $1.04 million of the $2 million purse when his colt, Northern Spur, won by a neck. Cella, also the owner of Oaklawn Park in Hot Springs, Ark., purchased Northern Spur for $1.3 million at the urging of trainer Ron McAnally. In the Belmont winner's circle, Cella was quoted by the Daily Racing Form as saying, "I've never been so thrilled in all my life." McAnally's wife, Debbie, was heard to say of Cella, "This man is the best thing that ever happened to racing. Many people think he's a controversial person, but they don't know him. He's the most decent human being, with a heart of gold." Jockey Chris McCarron rode Northern Spur in the 1 1/2-mile race on the grass and will be aboard if Cella's colt starts, as expected, in the $3.9 Japan Cup in Tokyo on Nov. 26. AIRDOME: Maybe San Francisco's shellacking of the St. Louis footballers a fortnight ago could have been avoided if the Rams' schedulers had read TWA's in-flight Ambassador magazine for October. "On Oct. 12, the St. Louis Rams move to their new home in the Dome at America's Center, where they will tangle with the San Francisco Giants on Oct. 22," sez the glossy mag. WRITE STUFF: If you have "skill in establishing and maintaining harmonious relationships with public officials, the general public, and representatives of the media," writing talents, a nose for news, and an undergraduate degree in journalism or marketing, you could make $35K-$46K a year as flack for St. Louis Housing Authority's exec director Janice Washington. Applications are due by Nov. 6. The job is a new one. DEVELOPING STORY: He has not left his job yet, but St. Louis Development Corp.'s exec director Larry Bushong has a number of past and present City Hall types eyeing his $75,000-a-year job (with auto). Among those being mentioned as possible successors: 9th Ward Alderman Martie Aboussie; St. Louis Development Corp. staffers Marion Eisen and Mary Nelson; 20th Ward Alderman Sharon Tyus' hub, Sterling Miller; and Regional Housing Alliance chief Susan Rollins. Bushong has said he plans to leave the city development agency by year's end. 900 CALLS? Fred Steinbach, who resigned of mayor of Chesterfield in 1990, after pleading no contest to a misdemeanor sexual abuse charge, is making a political comeback of sorts. …