A Television Advertising Campaign Featuring Children of Anheuser-Busch

Article excerpt

A television advertising campaign featuring children of Anheuser-Busch Cos. Inc. employees will open Monday, July 22, during prime-time coverage of the Olympic Games on NBC. The campaign sends a personal message against underage drinking from parents who work for the brewery.

Instead of compensating employees' children who take part in the commercial, A-B is making a donation each time the spot airs to the Screen Actors Guild Foundation to help fund college scholarships and to maintain health insurance for SAG members and their families. The amount donated could reach as much as $100,000 annually.

The commercial will run on a variety of programming on the major networks and CNN, BET, A&E and the Discovery Channel. The spot is part of a larger advertising campaign produced by DDB Needham-Chicago that includes similarly designed print ads that will run on billboards and in selected national publications, such as Time, USA Today, Good Housekeeping, Reader's Digest and Parenting.

LOCAL FRONT: The St. Louis Rams have made Feld Southpointe Toyota their official car dealer. As part of the sponsorship deal, Feld Southpointe will supply the Rams organization with several new Toyota cars and sport-utility vehicles. In return, Feld Southpointe Toyota will have commercials in the Trans World Dome, special Rams appearances and giveaways at the dealership, as well as other marketing opportunities.

Feld Southpointe's advertising agency, Brighton Agency, helped negotiate the sponsorship deal and will be creating the advertising at the Dome. Brighton will also help promote Rams sponsorship at the dealership with Rams signage and point-of-sale materials, Rams clothing for Feld Southpointe employees, tailgate parties, giveaways and more.

Feld Southpointe Toyota is at 11771 Tesson Ferry Road in South St. Louis County. . . .

TWBA Chiat/Day has recently won three new accounts: The Republic of Tea, Orbis Group and Purgatory Resort.

TBWA will develop and produce the first-ever media advertising for the Novato, Calif.-based tea and herb distributor.

Orbis selected TBWA to create a campaign for "America's House Call Network," a web-site network connecting the healthcare industry.

Purgatory Resort of Durango, Colo., has awarded its advertising assignment to TBWA Chiat/Day. The shop will be developing a print campaign to promote the resort in regional and national publications. . . .

Drone & Mueller and Associates has been selected to create and produce marketing communications for SCS Compute, a provider of tax preparation and accounting software for tax and accounting professionals. Drone & Mueller is responsible for direct marketing programs, advertising, collateral materials and public relations. . . .

HealthLink Inc., a subsidiary of RightChoice Managed Care Inc. …