New Products Reveal Microsoft Wants It All the Software Giant, Determined to Stay Ahead in the Fast-Evolving Computer-Software Industry, Is Starting to Look beyond Personal Computers

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WITH Bill Gates now married and building a spectacular lakefront home, some people have speculated that he will lose touch with his business, leaving Microsoft Corporation vulnerable to competition.

Yet Mr. Gates appears to be as determined as ever to see the firm remain the 600-megabyte gorilla at the center of the fast-evolving computer-software industry.

Spending millions of dollars on forthcoming versions of its core products - basic software on which most personal computers run - is just a start. The Redmond, Wash., firm is looking beyond the PC on numerous fronts:

* Gates last week announced "Microsoft Exchange" - software designed to help corporate work forces share information among many computers. This is a fast-growing area of software, known as "groupware," in which Microsoft lags far behind Lotus Corporation of Cambridge, Mass.

* "Microsoft at Work" is a parallel effort to integrate office equipment, such as copy machines and telephones, with computers.

* When people arrive home after a hard day using groupware, Microsoft wants to be waiting in their TV sets. Software controlled by a hand-held keypad will help them sift through masses of entertainment, education, and shopping opportunities that will become available on cable TV.

* Expecting CD-ROM players to proliferate as an attachment to home computers, Microsoft is cranking out compact-disc titles ranging from an encyclopedia to a baseball guide that has sold more than 100,000 copies in less than a month on the market.

"{Microsoft} wants it all" says Karl Wong, an analyst with Dataquest, a San Jose, Calif., research firm. Indeed, as a featured speaker at two recent gatherings here, Gates implied that more is on the way. He talked up possibilities for digitized art images to a meeting of museum curators and told electric-utility executives that his firm is ready to work with them on ideas such as regulating and monitoring home appliances using the TV/keypad as control panel.

Gates, who is writing a book about information technology, also mentioned the idea of a "wallet PC" - potentially a credit card-sized item with computer memory and voice-print security, which could be used in place of money or keys.

To other software companies smarting financially from price competition, all of this must seem an embarrassment of riches.

But can Microsoft win at all these games? …