Auto Marketers Association Plans Organizational Meeting

Article excerpt

Car dealers in Oklahoma now have another association.

The Oklahoma Auto Marketers Association Inc., which will be headquartered in Oklahoma City, plans its organizational meeting June 10 in El Reno.

Although there are at least two other statewide organizations representing auto dealers, the new one is geared toward serving as liaison between dealers and owners of auctions, said Director Angela Freudenberger.

"Also, what we will be doing," Freudenberger said, "is looking at legislation which will have an affect on our industry. We will have far more interest in any trade legislation than is currently going on.

"We are working with legislators to develop bills which will help us and will help the industry."

A new wrinkle in the asociation, she said, is that meetings will be held at different auction houses each month to give each part of the state representation.

"We will meet on the day of a sale at a diffferent auction each month," she said. "We will meet every other month in Oklahoma City because there are six auctions held here on a regular basis."

Moving locations monthly will serve three main purposes, Freudenberger said:

- Give dealers from all parts of the state an opportunity to attend meetings and participate in the association on a regular basis.

- Provide exposure to auction houses in various parts of the state.

- Allow dealers to become better acquainted with owners of auction houses and to know which has a particular specialty.

In addition to rotating location of monthly meetings, another new wrinkle is that state legislators and administrators will be invited to attend the meetings and give presentations on important legislation or regulatory matters.

"We would also like to get people with marketing expertise," she said, "to talk to our group about better ways to market their products.

"New car dealers have everything pretty well together as far as knowing what they have to do and they receive help from their franchisor.

"But used car dealers many times don't have the correct information they will need to adequately market their cars, many times they don't even know exactly what forms must be filled out.

"Our organization will work with them to help provide information they need to conduct their business."

Freudenberger became director of the association, she said, because she was employed by another automobile dealers association until about two years ago. At that time, she founded "Dealers Market," a trade publication which deals with the auto auction industry and provides industry information and average wholesale pricing.

She will remain as editor and publisher of that magazine while serving as director of the association, she said.

"People came to me and mentioned starting another association," she said, "and I figured this was a particular area in which we could be of service, so I agreed."

Interim officers, she said, include Melba Driggers of Sam's Auto Auction in El Reno; Leland Clark of Capitol Hill Auto Auction, 2320 S. Robinson Ave. in Oklahoma City; Glenn Powers of T Town Auto Auction in Tulsa; Jack Bookout of Bookout Motor Co. of Blackwell, and Kathy Johnson of K&C Auto Brokers of Enid.

"They don't have individual titles yet," Freudenberger said. …