Hale Builds Home-Based Firm `$5 at a Time'

Article excerpt

Ethan Hale started a home-based business he calls Hale's Sales five months ago and began making a living "$5 at a time."

He admits he operates somewhat like a one-man walking Sears Roebuck Co. mail order house.

Hale quit a previous job where he had worked three years. He decided he wasn't succeeding fast enough with that endeavor after receiving a 9 cent an hour raise one year and an 11-cent an hour raise the next year, he said.

"I have always had a sales personality. Here I am, 31 years old, and I decided the best thing for me to do was find something to do where I could control my destiny.

"So, I rounded up some wholesalers and suppliers that would deal with me.

"I have one main supplier and then about 3,500 other suppliers. On most items I receive delivery in about four days. I also do business with local suppliers," he said.

Hale started the home-based business, from which he does no walk-in business at home, with an investment of $1,000, he said.

He found a ready market for the goods and services he offered, although he admitted having some slack times when starting the venture.

"I had a major success my second month in business. My second month in business I signed contracts for an $8,000 deal, and my business has been going since. January and February my account balance was $10.

"In March, it just took off and ran. My business is going good. I picked up two new clients today, about seven last week, and it has just been going like crazy.

"I started my business Jan. 1," he said.

Sales have varied from $2,500 to $4,000 in the past two months, he said.

Operating procedures that he now is modifying to accommodate growth have slowed sales potentials, he said.

"I fax my customers daily the specials that I offer. I make it available to their employees at a wholesale price to them. …