Ives Health Teams Up with Another Tulsa Firm to Launch Ad Campaign

Article excerpt

Ives Health Co. of Tulsa has partnered with T. L. Phipps & Co., a Tulsa electronic media company, to launch an extensive advertising and marketing campaign in 10 Midwestern and Southern markets, including Texas and Florida, its strongest markets.

Phipps will produce a series of national 30-second commercials featuring several of Ives' key products to run into February. This campaign will tag Albertson's, Winn-Dixie and other chains.

Phipps & Co. is a full-service digital video production\CD-ROM programming company that services national companies.

Business

Dr. Roger Brumback, the David Ross Boyd professor and interim chair of the University of Oklahoma Department of Pathology, has created the Brumback Family Distinguished Professorship in Pathology, honoring Revolutionary War soldier Peter Brumback. His gift was matched by the Oklahoma State Regents for Higher Education Endowment Fund.

People

Debbie Schmitz is the new director of radiology at Mercy Health Center. The graduate of the St. Joseph's School of Radiologic Technology and Phillips University intends to pursue her MBA while at Mercy, where she will oversee the radiology departments not just at the hospital, but also at The Women's Center at Mercy and The Imaging Center at Mercy Health Canadian County.

Drucilla Wentworth has taken over as the assistant director of operations at Surgery Centers of America, the Edmond-based outpatient surgery center development and management company. The former director of surgical services at Presbyterian Hospital will manage the clinic aspects of all eight Surgery Centers.

Dr. Jo Ann Cobble is the new dean of the Oklahoma City Community College Health Professions Division. A graduate of Oklahoma State, Webster, East Arkansas, the University of New York -- Albany and the University of Arkansas, she will oversee programs in nursing, occupational therapy assistant, physical therapist assistant, emergency medical technology, respiratory care, surgical technology, medical assistant, orthotic and prosthetic technician, and critical care. She comes to OKCCC from serving as the chair of the UA Department of Emergency Medical Sciences.

Events

At 7:30 a.m. Sept. 7, Gov. Frank Keating will keynote the Greater Oklahoma City Chamber of Commerce Breakfast, co-sponsored by the Oklahoma Health Center Foundation. …