The next time I have a craving for anything I know is fattening or am tempted not to exercise, I will think about the new me, and I will be strong.
—RICHARD SIMMONS'S PROJECT ME PASSPORT VIDEO
It's the weight loss industry's ugly little secret: Diets don't work. But even if diets don't help people lose weight, they do offer a solution to another challenge of modern life: the hunger for structure and meaning.
Trouble is, it's a bad solution.
Dieting has become a way of life for millions of Americans. Diet foods, once a specialty-food category largely reserved for diabetics, have entered the mainstream. Combined sales of Diet Coke and Diet Pepsi now exceed one billion dollars per year, and reduced-calorie prepared entrees such as Lean Cuisine, Weight Watchers, and Healthy Choice have captured a large share of the frozen-entree market.
Questia, a part of Gale, Cengage Learning. www.questia.com
Publication information: Book title: The Garden of Eating:Food, Sex, and the Hunger for Meaning. Contributors: Jeremy Iggers - Author. Publisher: Basic Books. Place of publication: New York. Publication year: 1996. Page number: 129.
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