Market Dominance: How Firms Gain, Hold, or Lose It and the Impact on Economic Performance

Table of contents

• Title Page iii
• Contents v
• Illustrations vii
• 1 - Introduction 1
• Notes 9
• 2 - Dominance in the Oil Industry: Standard Oil from 1865 to 1911 11
• Notes 33
• 3 - Tobacco: Predation and Persistent Market Power 39
• Notes 51
• 4 - Alcoa and the U.S. Aluminum Industry 55
• Notes 66
• 5 - Dow Chemical and the Magnesium Industry 69
• Notes 86
• 6 - Eastman Kodak in the Photographic Film Industry: Picture Imperfect? 89
• Notes 107
• 7 - The Rise and Fall of Ford and General Motors in the U.S. Automobile Industry: A Tale Twice Told 109
• Notes 126
• 8 - The Rise and Fall of IBM 131
• Notes 150
• 9 - Microsoft 153
• Notes 172
• 10 - Blue Cross: Health Insurance 175
• Notes 190
• 11 - AT&T's Grand Design for Dominance in the Global Information Age 195
• Notes 224
• 12 - Conclusion 227
• Notes 254
• Bibliography 257
• Index 267
• About the Author 273

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