Market Dominance: How Firms Gain, Hold, or Lose It and the Impact on Economic Performance

By David I. Rosenbaum | Go to book overview

11
AT&T'S GRAND DESIGN FOR DOMINANCE IN THE GLOBAL INFORMATION AGE
Harry M. Trebing and Maurice Estabrooks
INTRODUCTION--THE ISSUE
For over a century, American Telephone and Telegraph Co. (AT&T) enjoyed a position of overwhelming dominance in the U.S. telecommunications industry as a result of a corporate strategy that it crafted, executed, and maintained with the aid of government from the late nineteenth to the first half of the twentieth century. AT&T's dominance was threatened on a number of occasions during this period by the entry of new competitors. It was also threatened periodically by federal regulatory and antitrust actions. But the company was able to successfully fend off these challenges to its dominance in all cases, with one exception. That exception was the 1982 Consent Decree between AT&T and the Department of Justice, which forced the company to divest itself of its local Bell Operating Companies. AT&T has once again set out to re-assert its dominance over telecommunications as well as the whole spectrum of other service markets as it enters the global information age. The question is whether AT&T can reclaim its traditional position of dominance in the face of three new challenges:
1. Vast technological changes that have transformed telecommunications and are in the process of creating an information highway capable of carrying voice, record, video, and data services, which, in turn, permit the delivery of an almost unlimited variety of

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Market Dominance: How Firms Gain, Hold, or Lose It and the Impact on Economic Performance
Table of contents

Table of contents

  • Title Page iii
  • Contents v
  • Illustrations vii
  • 1 - Introduction 1
  • Notes 9
  • 2 - Dominance in the Oil Industry: Standard Oil from 1865 to 1911 11
  • Notes 33
  • 3 - Tobacco: Predation and Persistent Market Power 39
  • Notes 51
  • 4 - Alcoa and the U.S. Aluminum Industry 55
  • Notes 66
  • 5 - Dow Chemical and the Magnesium Industry 69
  • Notes 86
  • 6 - Eastman Kodak in the Photographic Film Industry: Picture Imperfect? 89
  • Notes 107
  • 7 - The Rise and Fall of Ford and General Motors in the U.S. Automobile Industry: A Tale Twice Told 109
  • Notes 126
  • 8 - The Rise and Fall of IBM 131
  • Notes 150
  • 9 - Microsoft 153
  • Notes 172
  • 10 - Blue Cross: Health Insurance 175
  • Notes 190
  • 11 - AT&T's Grand Design for Dominance in the Global Information Age 195
  • Notes 224
  • 12 - Conclusion 227
  • Notes 254
  • Bibliography 257
  • Index 267
  • About the Author 273
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