CONTENTS
| Preface ix | |
| Acknowledgments xv | |
| CHAPTER ONE Voices and Echoes in the Public Interest Marketplace The Development of the Public Interest Sector 1 | |
| CHAPTER TWO From Social Movement to Public Interest Organizations The Organizational Transformation of Environmentalism in the United States 25 | |
| CHAPTER THREE Growing Pains Leadership Challenges in Contemporary Environmental Organizations 53 | |
| CHAPTER FOUR Membership Recruitment and Retention Direct Mail, Telemarketing, and Canvassing 93 | |
| CHAPTER FIVE It's Not Easy Being Green Leadership Incentives and Membership Motivations 115 | |
| CHAPTER SIX The Heart of the Matter Leadership-Membership Connections 139 |
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Publication information:
Book title: Voices and Echoes for the Environment:Public Interest Representation in the 1990s and beyond.
Contributors: Ronald G. Shaiko - Author.
Publisher: Columbia University Press.
Place of publication: New York.
Publication year: 1999.
Page number: vii.
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