|CHAPTER ONE Voices and Echoes in the Public Interest Marketplace The Development of the Public Interest Sector 1|
|CHAPTER TWO From Social Movement to Public Interest Organizations The Organizational Transformation of Environmentalism in the United States 25|
|CHAPTER THREE Growing Pains Leadership Challenges in Contemporary Environmental Organizations 53|
|CHAPTER FOUR Membership Recruitment and Retention Direct Mail, Telemarketing, and Canvassing 93|
|CHAPTER FIVE It's Not Easy Being Green Leadership Incentives and Membership Motivations 115|
|CHAPTER SIX The Heart of the Matter Leadership-Membership Connections 139|
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Publication information: Book title: Voices and Echoes for the Environment:Public Interest Representation in the 1990s and beyond. Contributors: Ronald G. Shaiko - Author. Publisher: Columbia University Press. Place of publication: New York. Publication year: 1999. Page number: vii.
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