What Happens in Book Publishing

By Chandler B. Grannis | Go to book overview

WHAT HAPPENS IN
BOOK PUBLISHING

SECOND EDITION ❀ EDITED BY CHANDLER B. GRANNIS

COLUMBIA UNIVERSITY PRESS NEW YORK

-iii-

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What Happens in Book Publishing
Table of contents

Table of contents

  • Title Page iii
  • Foreword to the First Edition v
  • Preface vii
  • Contents ix
  • Section I - Introduction 1
  • 1 - Introduction: General View of a Diverse Industry 3
  • Professional Reading 19
  • Section II - Creating the Trade Book 25
  • 2 - Securing and Selecting the Manuscript 27
  • For Further Reading 52
  • 3 - Copy Editing 54
  • References and Further Reading 79
  • 4 - Designing the Physical Book 80
  • For Further Reading 90
  • 5 - Production and Manufacturing 92
  • References and Further Reading 119
  • Section III - Distributing the Trade Book 121
  • 6 - The Sales Department, Institutional Sales, and Sales Promotion 123
  • Additional References 153
  • 7 - Book Advertising 154
  • For Further Reading 180
  • 8 - Book Publicity 182
  • For Further Reading 197
  • 9 - Business Management and Accounting 198
  • For Further Reading 213
  • 10 - Order Fulfillment and Other Services 214
  • For Further Reading 229
  • 11 - Subsidiary Rights and Permissions 230
  • For Further Reading 241
  • Section IV - Further Major Concerns 243
  • 12 - The Publisher and the Law 245
  • For Further Reading 276
  • 13 - The Distribution of American Books Abroad 277
  • References and Further Reading 285
  • Section V - Special Areas of Publishing 287
  • 14 - The Children's Book Department 289
  • For Further Reading 306
  • 15 - Religious Book Publishing 307
  • For Further Reading 319
  • 16 - Textbook Publishing 320
  • For Further Reading 349
  • 17 - Technical, Scientific and Medical Publishing 350
  • For Further Reading 365
  • 18 - University Presses 367
  • For Further Reading 377
  • 19 - Mass Market Paperbacks by Freeman Lewis 379
  • For Further Reading 388
  • 20 - The Trade Paperback 389
  • For Further Reading 398
  • 21 - Publishing Books to Sell by Mail 399
  • For Further Reading 419
  • Section VI - The Future 421
  • 22 - The Changing Face of Publishing by Dan Lacy 423
  • For Further Reading 436
  • Appendixes 439
  • Index 453
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