Edited by David W. Schumann University of Tennessee -- Knoxville Esther Thorson University of Missouri -- Columbia
LAWRENCE ERLBAUM ASSOCIATES, PUBLISHERS 1999 Mahwah, New Jersey London
Questia, a part of Gale, Cengage Learning. www.questia.com
Publication information: Book title: Advertising and the World Wide Web. Contributors: David W. Schumann - Editor, Esther Thorson - Editor. Publisher: Lawrence Erlbaum Associates. Place of publication: Mahwah, NJ. Publication year: 1999. Page number: iii.
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