Strategic Management and Core Competencies: Theory and Application

By Anders Drejer | Go to book overview

2

The Alphabet Soup of Strategic Management

Competencies and competence-based strategy are issues that managers must devote time to as part of their strategic management. However, methods and theories that can be applied in strategic management change at an almost constant rate. Every day seems to bring new management fads conveniently abbreviated to three letters—hence the odd title of this chapter. But are these “new” management fads really something new, or are they merely reflections of each other?


MANAGEMENT FADS

In the introduction it is argued that competence-based strategy should be part of the strategic management of all firms. Nonetheless many theoretical areas that evolve affect the way we perceive and understand competencies and competence-based strategy. Business process reengineering, benchmarking, total quality management, lean production, and vision management are just a few examples of areas that help to evolve competence-based strategy.

At the same time it is clear that new theoretical areas keep emerging. Some prefer to call many of the new areas management fads. E.Shapiro (1966) has written an excellent book on that subject and argues that most of the “new” areas are in fact not new at all. Still, there are areas of a more stable nature with more than 20 years of evolution behind them. Those areas can hardly be labeled “fads,” but they still shape our perception of competence-based strategy and need to be considered in a discussion of the alphabet soup that surrounds competence-based strategy.

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Strategic Management and Core Competencies: Theory and Application
Table of contents

Table of contents

  • Title Page iii
  • Contents vii
  • Contents ix
  • Preface xiii
  • Introduction xvii
  • 1 - The History of Strategic Management 1
  • 2 - The Alphabet Soup of Strategic Management 25
  • 3 - What Shaped Competence-Based Strategy? 47
  • 4 - Competence-Based Strategy So Far 77
  • 5 - Toward a New Perception of Competencies 101
  • 6 - A Framework for Competence-Based Strategy 123
  • 7 - Identification and Analysis of Competencies 147
  • 8 - Competence Development 179
  • Bibliography 213
  • Index 223
  • About the Author 225
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