The Media, Politics and Public Life

By Geoffrey Craig | Go to book overview
Save to active project

5
The broadcast media

The broadcast media are politically influential not just because an increasing number of people use radio or television as their main news source. The broadcast news media are politically influential because they have changed the very practice of politics. The packaging of political stories on television news, the cut and thrust of current affairs interviews, and the dynamics of talkback radio, have had a tremendous impact on how politicians and public figures communicate with the public. Here we investigate both television and radio. While both types are often lumped together as ‘broadcast media’, there are important differences that inform our discussion, such as the obvious differences in their forms (the visual dominance in television, the aural dominance in radio) and their varying orientations towards the general public.

The reportage of politics by the broadcast media is quite different from the reportage of politics by newspapers because news and current affairs in broadcast media constitute a much smaller proportion of total output than they do in newspapers. While newspapers are commercial products which carry advertising and a variety of non-journalistic information, they are more so vehicles for news and current affairs than broadcast media, where news and current affairs are but one genre of programming among many, including music, drama, comedy and quiz shows. Broadcast news and current affairs programs are discrete entities, but the programming contexts in which they are aired does influence their production and reception. Charges that the news media are threatened by the increasing

-92-

Notes for this page

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
Loading One moment ...
Project items
Notes
Cite this page

Cited page

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

Cited page

Bookmark this page
The Media, Politics and Public Life
Settings

Settings

Typeface
Text size Smaller Larger
Search within

Search within this book

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

While we understand printed pages are helpful to our users, this limitation is necessary to help protect our publishers' copyrighted material and prevent its unlawful distribution. We are sorry for any inconvenience.
Full screen
/ 228

matching results for page

Cited passage

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

Cited passage

Welcome to the new Questia Reader

The Questia Reader has been updated to provide you with an even better online reading experience.  It is now 100% Responsive, which means you can read our books and articles on any sized device you wish.  All of your favorite tools like notes, highlights, and citations are still here, but the way you select text has been updated to be easier to use, especially on touchscreen devices.  Here's how:

1. Click or tap the first word you want to select.
2. Click or tap the last word you want to select.

OK, got it!

Thanks for trying Questia!

Please continue trying out our research tools, but please note, full functionality is available only to our active members.

Your work will be lost once you leave this Web page.

For full access in an ad-free environment, sign up now for a FREE, 1-day trial.

Already a member? Log in now.

Are you sure you want to delete this highlight?