Global America? The Cultural Consequences of Globalization

By Ulrich Beck; Natan Sznaider et al. | Go to book overview
Save to active project

The Internet: An Instrument
of Americanization?
Rob Kroes

Once a year the Netherlands celebrates the Week of the Book. Every year an author is commissioned to write a book, usually a novelette or short story, as a gift to everyone buying books during the week. So far, for obvious reasons, the authors have been Dutch. In 2000, however, the theme for the week was ‘Writing between Cultures’, and the author invited was an avatar of intercultural writing, Salman Rushdie. The book he wrote was translated and came out under the Dutch title Woede (Fury). It is the story of a man haunted by his private version of the Greek Furies of old, cut adrift from his past, his friends, his wife and son, and ending up in self-imposed exile in New York. There, in an attempt to restore his creative powers, he invents an imaginary world, called Galileo–1, peopled by human beings and their cyborg replicas, who in a complex saga of war and ultimate victory replay the primal sagas as every culture in the world knows them. With the help of an odd assortment of computer whizzkids, the narrative is turned into a cyberspace story, accessible through a website. It becomes an instant, worldwide hit. Immediately, the characters break out of their fictional cages and begin to people the streets of the world. Messages come from all over the world about gigantic representations of the story' heroes scaling the walls of high-rise buildings. They turn up at celebrity events, sing the national anthem at baseball games, publish cookbooks and are invited to be on the David Letterman show. As the book' protagonist, Malik Solanka muses, in an ironic aside:

Everywhere in the world …people were obsessed by the theme of ‘success in America.’ In India people took exaggerated pride in the achievements of fellow-Indians, living in the US, in areas such as music, the publishing world …Silicon Valley and Hollywood. The British hysteria was, if anything,


Notes for this page

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
Loading One moment ...
Project items
Cite this page

Cited page

Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

Cited page

Bookmark this page
Global America? The Cultural Consequences of Globalization
Table of contents

Table of contents



Text size Smaller Larger
Search within

Search within this book

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

While we understand printed pages are helpful to our users, this limitation is necessary to help protect our publishers' copyrighted material and prevent its unlawful distribution. We are sorry for any inconvenience.
Full screen
/ 272

matching results for page

Cited passage

Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

Cited passage

Welcome to the new Questia Reader

The Questia Reader has been updated to provide you with an even better online reading experience.  It is now 100% Responsive, which means you can read our books and articles on any sized device you wish.  All of your favorite tools like notes, highlights, and citations are still here, but the way you select text has been updated to be easier to use, especially on touchscreen devices.  Here's how:

1. Click or tap the first word you want to select.
2. Click or tap the last word you want to select.

OK, got it!

Thanks for trying Questia!

Please continue trying out our research tools, but please note, full functionality is available only to our active members.

Your work will be lost once you leave this Web page.

For full access in an ad-free environment, sign up now for a FREE, 1-day trial.

Already a member? Log in now.

Are you sure you want to delete this highlight?