Application of Marketing Knowledge Issued Explored:
|• Why is it important to rethink the marketing mix for knowledge management systems? |
|• What marketing principles have been developed over time that are based on a thorough knowledge of customers? |
|• How can problem finding be used by marketing decision makers as a starting point in discovering marketing knowledge? |
|• What marketing areas typically lend themselves to discovering knowledge? |
|• How can knowledge discovery be used to develop an overall marketing strategy? |
|Using Knowledge Management Systems in Marketing to Gain a Competitive Advantage |
|Rethinking the Entire Marketing Mix |
|Knowledge Is Customer Focus |
|Marketing Principles Based on Knowledge of Customers |
|Important Factors That Are Useful in Discovering Marketing Knowledge |
|Problem Finding in Discovering Marketing Knowledge |
|Expanded View of Market Research and Analysis |
|Database Marketing to Discover Knowledge About Customers |
|Using the Internet to Take Advantage of Marketing Opportunities |
|Software Useful in Discovering Marketing Knowledge |
|Knowledge Management Systems in Marketing |
|Areas That Lend Themselves to Discovering Marketing Knowledge |
Questia, a part of Gale, Cengage Learning. www.questia.com
Book title: Knowledge Management Systems for Business.
Contributors: Robert J. Thierauf - Author.
Publisher: Quorum Books.
Place of publication: Westport, CT.
Publication year: 1999.
Page number: 221.
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