Magazines for the Millions: Gender and Commerce in the Ladies' Home Journal and the Saturday Evening Post, 1880-1910

By Helen Damon-Moore | Go to book overview

TABLE OF CONTENTS
Acknowledgments ix
Introduction 1
Chapter One 15
A Man, a Woman, and a New Magazine: Cyrus Curtis
and Louisa Knapp Curtis and the Ladies' Home Journal,
1883-1889
Chapter Two 29
From Gendered Lives to a Gendered Magazine:
The Content of the Journal, 1883-1889
Chapter Three 59
A New Editor and a New Voice: Edward Bok Transforms
the Journal, 1890-1900
Chapter Four 81
Mixed Messages in a Commercial Package: The Content of
the Journal, 1890-1900
Chapter Five 109
Creating a Magazine for Men: Curtis Gets the Post
and the Post Gets Lorimer, 1897-1900
Chapter Six 127
Speaking to and about Men: The Content of the Post, 1897-1900
Chapter Seven 145
The Journal is for Women and the Post is for Families:
The Vicissitudes of the Curtis Magazines, 1900-1910

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