1 Communication Technology and Organizations
According to Evans and Wurster (1997) richness also includes the degree of specificity of information as well as the amount of interaction involved – for example, addressing a small group of people allows a manager to convey more specific information as posting an advertisement for the public.
The survey was conducted in 1996 based on telephone interviews with 1313 managers from Britain, the USA, Australia, Singapore and Hong Kong. Participants were identified as key recipients and users of information and were split evenly between junior, middle and senior management. The departments represented were sales and marketing, public relations, finance, legal, and human resources. Participants were asked how they dealt with information consisting of reports, newspapers, memos and electronic communication. It was commissioned from Britain’s Benchmark Research by Reuters Business Information, part of the international news and information organization Reuters Holdings plc. The survey is based on managers’ perceptions of information-processing behaviour.
Since information technology is more encompassing than communication technology and this book particularly focuses on communication technology, the term communication technology is used throughout the text. When the original authors investigated information technology, but the results could not be transferred entirely to a communication technology context, then the term information technology is used.
2 Knowledge Workers’ Choices of Communication Technology
Situational theory investigated media choice looking at characteristics of the situation surrounding media choice. An example is the urgency of the task in a given situation.
Allen (1977) was one of the first to suggest that the accessibility of information was more important than its quality.
Context-independent factors refer to factors that are free from social influences of a particular workplace.
Context-dependent factors are factors that shape the social environment of the workplace.
Vandenbosch and Ginzberg (1996–7) investigated the impact of Lotus Notes within an insurance company and show that although general satisfaction was high, no change in the amount of collaboration followed. They conclude that this is the result of lack of support in using the technology, or lack of fit between the technology and the social context.
3 Communication Technology and Organizational Learning
For the underlying assumptions about organizations, see Appendix 1.
Communication costs are costs associated with the amount of information needed for decision-making.
For the origins of information processing, see Appendix 2.
Questia, a part of Gale, Cengage Learning. www.questia.com
Book title: Using Communication Technology:Creating Knowledge Organizations.
Contributors: Bettina S. T. Büchel - Author.
Place of publication: New York.
Publication year: 2001.
Page number: 163.
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