An Estimation Methodology
and Applications to Recruiting
in the 1980s and 90s
National Defense Research Institute
James N. Dertouzos
Prepared for the
Office of the Secretary of Defense
Approved for public release; distribution unlimited
Questia, a part of Gale, Cengage Learning. www.questia.com
Publication information: Book title: Is Military Advertising Effective?An Estimation Methodology and Applications to Recruiting in the 1980s and 1990s. Contributors: James N. Dertouzos - Author, Steven Garber - Author. Publisher: Rand. Place of publication: Santa Monica, CA. Publication year: 2003. Page number: Not available.
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