Decade 1 (1963-72): Reemergence and Uncontested Success
President Kennedy’s Commission on the Status of Women issues its report documenting widespread discrimination.
Betty Friedan’s best-seller, The Feminine Mystique, published.
Equal Pay Act: Only covers pay, not hiring. Unions support it as a means of minimizing women’s competition in “men’s” jobs.
Civil Rights Act: Title VII bars all forms of employment discrimination based on race and sex; sets up the Equal Employment Opportunity Commission (EEOC) to investigate complaints and enforce penalties.
National Organization for Women founded.
Women in Students’ Non-Violent Coordinating Committee (SNCC) write a position paper on the status of women.
EEOC’s first negotiated gender discrimination settlement: newspapers drop sex-segregated want ads. By 1969, EEOC had received over fifty thousand complaints of gender-based discrimination.
Supreme Court sets “bona fide occupational qualification” (BFOQ) standard: airlines can’t refuse to hire men as flight attendants because entertainment of male passengers is not the airlines’ business, so gender is not a “BFOQ.”