The modern campaign…is a high-tech, high-maintenance, high-anxiety, high-concept monstrosity where response time is instant. The candidate may have never held office. The manager is a professional political consultant who may be juggling three other races. The pollster samples public opinion every night for weeks. The press is frantically looking for dirt on the campaign and his or her every relative, dead or alive. The television budget may be larger than the gross national product of Niger. And if your ads don’t slash and burn, you’ll lose.
—former political consultant Ed Rollins
Anybody who says he enjoys campaigning is either a liar or a psychopath.
—Representative Barney Frank
Running for office is not for the faint of heart. Especially in high-octane, professionally driven contests, candidates must have stamina, determination, and thick skins. They must endure the cynicism and mistrust of voters; even worse,
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Publication information: Book title: No Place for Amateurs:How Political Consultants Are Reshaping American Democracy. Contributors: Dennis W. Johnson - Author. Publisher: Routledge. Place of publication: New York. Publication year: 2001. Page number: 15.
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