There isn’t a day goes by that there isn’t a direct-mail piece in the mail.
—Jo-Anne Coe, veteran Dole aide and fund-raiser, July 1995
Phone calls are the true communications stealth technology of the future.
—Telecommunications consultant Mac Hansbrough
One of the most important and difficult communications tasks is to reach the right audience with the right message, using limited campaign resources to their fullest. 1 Campaigns communicate through a variety of sources, from local and network television, cable television, radio, telephone, direct mail, and increasingly through the Internet and e-mail. To reach their intended audiences, campaigns use the highly developed resources of targeting specialists. While a thirty-second political commercial on television, scheduled for
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Publication information: Book title: No Place for Amateurs:How Political Consultants Are Reshaping American Democracy. Contributors: Dennis W. Johnson - Author. Publisher: Routledge. Place of publication: New York. Publication year: 2001. Page number: 149.
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