No Place for Amateurs: How Political Consultants Are Reshaping American Democracy

By Dennis W. Johnson | Go to book overview

Index

a
Abraham Lincoln Opportunity Foundation, 194
AFL-CIO, 228
Ailes, Roger, 108
Alexander, Kim, 203-204
Alexander, Herbert, 177 , 196
Alexander, Lamar, 72 , 116 , 171 , 194
Allyn, Barbara (hypothetical candidate), 35-55
amateur election workers, xv-xvi
definition, xv-xvi
energized, 18-19
shunted aside, 18 , 225-227
American Association of Political Consultants, 165
ethics code, 166 , 237 , 242
American Federation of State, County and Municipal Employees (AFSCME), 184
Americans for Term Limits, 189
Anrig, Greg, 208
Annenberg Public Policy Center, 118
Aristotle Publishing, 153
Arnold, Richard, 210 , 212
Arterton, F. Christopher, 28
Atlantic Richfield Company, 184
Atwater, Lee, 11 , 60 , 79 , 105
Ayres, Q. Whitfield, 107 , 113

b
Babcock, Charles, 183
Baesler, Scotty, 26 , 167
Bainter, Ric, 234
Baird, Brian, 69
Baldwin, Tammy, 18
ballot initiatives, 201-215
forms of ballot issues, 201-202
“Big Green,” 209
California and ballot issues, 202-209
Proposition 13 , 203
Proposition 187 , 208
Proposition 209 , 207
Proposition 211 , 205-206
Proposition 226 , 204 , 207
Proposition 227 , 208-209
Baker, Mark, 121
Barbour, Haley, 184 , 190
Barnes, Roy, 67
Bauer, Gary, 20 , 120
Becker, Brenda Larsen, 184
Begala, Paul, 4 , 6
Bennet, James, 117 , 123
Bennister, Jim (hypothetical candidate), 127-134
Benton, Don, 69
Berg, Larry, 203
Beyer, Donald, 221
Black, Gordon, 101
Blades, Joan, 214 , 246 , 249
Boggs, Tommy, 185
Bolger, Glen, 165-166
Bono, Sonny, 26
Bordonaro, Tom, 120
Boschwitz, Rudy, 19
Boxer, Barbara, 62
Boyd, Wes, 214 , 246 , 249
Bradley, Bill, 169 , 170 , 196
Brady, Henry A., 96
Brady, James, 138
Breaux, John, 69
Broder, David S., 116 , 119
Brookings Institution, 189
Brooks, Jack, 18
Bronfman, Edgar M., Jr., 183
Brown, Floyd, 83
Brown, Kirk, 95 , 97 , 103
Brown, Willie, 245
Brownbeck, Sam, 187
Bruni, Frank, 209
Bryan, Dick, 21
Bryan, William Jennings, 155
Buckley v. Valeo,180 , 196
Buchanan, Patrick, 24 , 25 , 110 , 116 , 137
Burdick, Quentin, 64
Bush, George, 109-110
Bush, George W., 20 , 25 , 72 , 142 , 170
fake websites, 75 , 144
Butcher, William, 203 , 210
Butcher-Forde Consulting, Inc., 203
Butler, Timothy, 115

c
campaign advertising, 115-147
ad tracking, 117-118
anatomy of a campaign commercial, 127-134
buying television time, 123-127
early advertising, 123

-315-

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