However, as we saw in our consideration of the invention of the medium itself, photography was intrinsically bound to the cultural climate of the time. Whether we are considering the introduction of snowmobiles in the Arctic (Pelto, 1973), or the integration of today’s virtual reality systems in the mass media in our post-industrial culture (Loeffler and Anderson, 1994), we can be sure that we shall not be encountering a simple relationship of cause and effect. We shall need to develop new ‘survival strategies’ (see Postman and Weingartner, p. 171, of this volume). This chapter aims to address questions concerning the nature of digital photography:
In all parts of the world the processes of modernization generally involve complex interactions of technology, commercial systems, government policies, population changes, and other factors. It is therefore practically impossible to assign a unique ‘causal efficacy’ to any one element such as a technological device.
|• What is it?|
|• What does it mean?|
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Publication information: Book title: The Photography Handbook. Contributors: Terence Wright - Author. Publisher: Routledge. Place of publication: London. Publication year: 1999. Page number: 151.
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